VMware
VMware CxO Toolkit
VMware needed an own-able and elevated brand to distinguish their CxO messaging from their umbrella brand messaging which is geared toward practitioners.
I worked with the team to create a system of graphic elements that elevate the CIO role as change maker and “Master of New”. VMware’s existing parallelogram is used creatively as a device that represent the shifts in technology and mindset required of this ever evolving CIO. The result is optimistic and visionary with elevated, and sophisticated imagery and color palette.
VMworld, VMware’s Annual Conference Identity and Campaign
For VMworld 2014, we broke through a wall as a representation of the powerful tools IT has to demolish traditional barriers, exposing unlimited opportunities to innovate. Through the wall, we reveal that we are now beyond the clouds—in a boundless space that exists without limitations. I assisted in the initial design and rolling out the look to dozens of other assets.
vCloud Hybrid Service Campaign
We developed the SMB/Commercial campaign—“PEOPLE LIKE YOU choose VMware”—to reinforce the message that virtualization has become a powerful and widespread movement. It’s not just for big enterprise. Businesses of all sizes are virtualizing—and reaping the benefits.
I worked on the initial designs, handwriting the headlines, stylizing the hero images, creating the landing pages and emails, and other assets.
