Visa Westfield Holiday Promotion

Revitalize the Visa Signature holiday program at the upscale Westfield San Francisco Center. Visa wanted to raise awareness among existing cardholders of the breadth of services offered by this upscale rewards card. We developed an overall concept around the theme of “Visa Signature at your service” including entertainment and service concierges and benefit suites for the cardholder. We were responsible for all deliverables including benefits and offers, visuals, digital content to costume design and choreography. With this project, we increased brand awareness, addressed their specific target, helped to build loyalty by communicating the benefits and drove traffic which is measurable.