Box
Box Security Campaign
Box understands the true value of a security executive, and have built the platform from the bottom-up to help them get the job done. In fact, not only they enabled them to protect content; they also allowed them to empower workers—so security execs should, and can, be more important than ever. At long last, these beleaguered, under-appreciated heroes deserve a moment in the spotlight—and in this feel-good direction, that’s exactly what we gave them. In this campaign, rather than focus on what the CISO has enabled among their workforce, we focus on the CISO as the hero. We introduced attention-grabbing type and a more thematic construction for headlines.
Box Healthcare Campaign
Box wanted to convince hospital-based IT and security professionals that Box is the best choice for HIPAA-compliant file sharing and collaboration. Demonstrate that Box maintains the highest levels of security, simplifies BYOD and makes unsanctioned workarounds a thing of the past. We created ‘Box is Good Medicine’ marketing campaign and I was tasked to roll it out to Email templates, Registration Pages, Banner Ads and Guides.
